History
The story of the company: Foppapedretti from 1945 to today.
Since 1945
Into the history
of the companies
of the companies
Foppapedretti came about from the passion for wood
of its founder, Ezio Foppa Pedretti.
1945. It all began in 1945, in the home in Telgate (in Bergamo) where young Ezio devoted his spare time to making wooden toys out of the leftovers from his uncle Pierino's umbrella handle factory.
THE TOY FACTORY BY FOPPA PEDRETTI BROTHERS Then, in 1946, he got his brother Tito and sister Letizia involved and, with the help of their mother, Matilde, an elementary school teacher, founded the Foppa Pedretti Toy Factory.
Foppapedretti started out manufacturing toys for children: meticulous attention to detail and a great deal of creativity went into making the horse-drawn carts, the doll's kitchens that are perfect replicas of the real thing, the lunch baskets kids could take to school with them.
The toy market changed when plastics began to become more popular and so the founder, Ezio, diversified his product line: in the 1950s he began making the first products for babies, products that launched the company and became its visiting card for decades to come.
NEW FIELDS There's the first high chair, then the cribs, followed by desks. Production was then expanded to changing tables and other items of furniture for the baby room.
1974. Foppapedretti began to make garden furniture and in the 1980s the items they made for the home would forever change the market with highly functional pieces that would simplify everyday chores.
of its founder, Ezio Foppa Pedretti.
1945. It all began in 1945, in the home in Telgate (in Bergamo) where young Ezio devoted his spare time to making wooden toys out of the leftovers from his uncle Pierino's umbrella handle factory.
THE TOY FACTORY BY FOPPA PEDRETTI BROTHERS Then, in 1946, he got his brother Tito and sister Letizia involved and, with the help of their mother, Matilde, an elementary school teacher, founded the Foppa Pedretti Toy Factory.
Foppapedretti started out manufacturing toys for children: meticulous attention to detail and a great deal of creativity went into making the horse-drawn carts, the doll's kitchens that are perfect replicas of the real thing, the lunch baskets kids could take to school with them.
The toy market changed when plastics began to become more popular and so the founder, Ezio, diversified his product line: in the 1950s he began making the first products for babies, products that launched the company and became its visiting card for decades to come.
NEW FIELDS There's the first high chair, then the cribs, followed by desks. Production was then expanded to changing tables and other items of furniture for the baby room.
1974. Foppapedretti began to make garden furniture and in the 1980s the items they made for the home would forever change the market with highly functional pieces that would simplify everyday chores.
The first
Wooden
Toys
Toys
Operational headquarters, Bolgare
Management headquarters, Grumello del Monte
The Tree of Ideas
Among the first of these was the Asso ironing board, the home step ladder and the Gulliver laundry rack, still a best seller today. Boring daily instruments became revolutionary work stations. This is what the company means by its "Tree of Ideas" slogan, a slogan that doubles as store name: innovative, winning ideas where wood is the preferred material, items that are so incredibly functional and safe that they even anticipate the needs of the marketplace.
The essence of wood Wood remains the most important material in Foppapedretti production, but as the company is always looking for innovative ideas to meet new market needs.
2004. began the adventure of marketing pushchairs. Even in this sector, which is producing great results, Foppapedretti wants to apply the company philosophy that has distinguished it and made it appreciated on the market: the products must be functional, practical and safe, but also innovative in order to always be one step ahead.
2011. And so, after almost four years of research, 2011 (production started in March 2012) saw the birth of the only stroller with an electric motor currently on the market: it is Myo Tronic, strongly desired and conceived by CEO and president Luciano Bonetti. In 2011 Myo Tronic also won the prestigious international Red Dot Design Award.
2022. Ezio Foppa Pedretti, with the founder's signature, is the logo of the outdoor furniture collection that marks Foppapedretti's return to this sector. Tradition and love for wood, a natural and eco-sustainable material par excellence, are the basis of this project dedicated to distribution in qualified furniture shops.
2024. The Brevi brand was recently acquired and is complementary to the Foppapedretti brand in the world of childhood: it will allow a line of metal and plastic accessories (e.g. playpens, baby baths, highchairs) to be produced in Italy.
Foppapedretti relies on international partners who are leaders in their respective sectors to expand its range, offering products dedicated to children and their growth under the banner of innovation such as: the famous car seats, combined systems, pushchairs and a wide range of indoor products".
The essence of wood Wood remains the most important material in Foppapedretti production, but as the company is always looking for innovative ideas to meet new market needs.
2004. began the adventure of marketing pushchairs. Even in this sector, which is producing great results, Foppapedretti wants to apply the company philosophy that has distinguished it and made it appreciated on the market: the products must be functional, practical and safe, but also innovative in order to always be one step ahead.
2011. And so, after almost four years of research, 2011 (production started in March 2012) saw the birth of the only stroller with an electric motor currently on the market: it is Myo Tronic, strongly desired and conceived by CEO and president Luciano Bonetti. In 2011 Myo Tronic also won the prestigious international Red Dot Design Award.
2022. Ezio Foppa Pedretti, with the founder's signature, is the logo of
2024. The Brevi brand was recently acquired and is complementary to the Foppapedretti brand in the world of childhood: it will allow a line of metal and plastic accessories (e.g. playpens, baby baths, highchairs) to be produced in Italy.
Foppapedretti relies on international partners who are leaders in their respective sectors to expand its range, offering products dedicated to children and their growth under the banner of innovation such as: the famous car seats, combined systems, pushchairs and a wide range of indoor products".
From the origins
To this
day
day
The current structure
Quality materials, practicality, functionality and manageability, together with refined design and attention to safety, make Foppapedretti a solid reality on the Italian industrial scene and an important part of "made in Italy" production worldwide.
The Foppapedretti Spa group has 200 employees, plus 150 workers in the supply chain and more than 20 agents between Italy and foreign markets.
There are more than a thousand retailers of household and baby products, while the "Albero delle idee" brand shops are company-owned and all in Italy.
Since January 1988, the headquarters have been transferred from Telgate to the neighbouring Grumello del Monte (Bergamo), overlooking the Milan-Venice motorway: 42,000 square metres of covered space between administrative offices, design studios and warehouses. In order to boost the production and finishing of materials, in 1999 Foppapedretti Technology was set up in Bolgare, a few kilometres from the head office and still facing the motorway: a production company that processes and transforms solid wood to obtain the finished product.
It is equipped with state-of-the-art technology that respects the environment and built with the need to work in optimal environmental conditions in mind.
The Foppapedretti Spa group has 200 employees, plus 150 workers in the supply chain and more than 20 agents between Italy and foreign markets.
There are more than a thousand retailers of household and baby products, while the "Albero delle idee" brand shops are company-owned and all in Italy.
Since January 1988, the headquarters have been transferred from Telgate to the neighbouring Grumello del Monte (Bergamo), overlooking the Milan-Venice motorway: 42,000 square metres of covered space between administrative offices, design studios and warehouses. In order to boost the production and finishing of materials, in 1999 Foppapedretti Technology was set up in Bolgare, a few kilometres from the head office and still facing the motorway: a production company that processes and transforms solid wood to obtain the finished product.
It is equipped with state-of-the-art technology that respects the environment and built with the need to work in optimal environmental conditions in mind.
"We believe in quality, in values that remain unchanged over time. We believe in the power of ideas, ideas that simplify everyday life."
The strength
of the brand
Strong convictions and original ideas
Starting in the 1980s, Foppapedretti has always invested heavily in its brand through global advertising communication, achieving the surprising result of establishing a relationship of trust with its end consumer.
The company Young&Rubicam, in a study commissioned by the Corriere della Sera, ranked Foppapedretti in an area of excellence among all Italian brands, placing it in third place (after Ferrari and Parmigiano Reggiano) for ""brand strength"" (see Corriere della Sera of 12/3/2001).
"The brands that are successful are those that have strong convictions and original ideas. They are those that have the energy to change the world and can convert people's way of thinking"
(Young&Rubicam)
Confirming the recognised perception of excellent value for money, a March 2024 consumer survey confirms the strength of our brand, which ranks 27th, the only small to medium-sized company among many multinationals.
(Affari & Finanza - attached to the daily newspaper la Repubblica)
THE FOPPAPEDRETTI GROUP 200 employees
150 supply chain workers
60.000 sqm offices, factories and shops
110.000 sqm total area The companies Foppapedretti Spa, the parent company, specialises in the production and marketing of furniture and articles for the home, childhood and garden.
Foppapedretti Technology s.r.l, equipped with highly advanced technologies, processes and transforms solid wood at a high quality level, until the finished product is obtained.
Plastikopolis s.r.l, produces high quality plastic components, moulds and samples for Foppa Pedretti S.p.a.
L'albero delle idee, manages 3 shops and 1 franchise, all located in Lombardy.
The company Young&Rubicam, in a study commissioned by the Corriere della Sera, ranked Foppapedretti in an area of excellence among all Italian brands, placing it in third place (after Ferrari and Parmigiano Reggiano) for ""brand strength"" (see Corriere della Sera of 12/3/2001).
"The brands that are successful are those that have strong convictions and original ideas. They are those that have the energy to change the world and can convert people's way of thinking"
(Young&Rubicam)
Confirming the recognised perception of excellent value for money, a March 2024 consumer survey confirms the strength of our brand, which ranks 27th, the only small to medium-sized company among many multinationals.
(Affari & Finanza - attached to the daily newspaper la Repubblica)
THE FOPPAPEDRETTI GROUP 200 employees
150 supply chain workers
60.000 sqm offices, factories and shops
110.000 sqm total area The companies Foppapedretti Spa, the parent company, specialises in the production and marketing of furniture and articles for the home, childhood and garden.
Foppapedretti Technology s.r.l, equipped with highly advanced technologies, processes and transforms solid wood at a high quality level, until the finished product is obtained.
Plastikopolis s.r.l, produces high quality plastic components, moulds and samples for Foppa Pedretti S.p.a.
L'albero delle idee, manages 3 shops and 1 franchise, all located in Lombardy.
We support
sport
Coppa Italia, 2016
Success in sports
One of the winning strategies Foppapedretti adopted to improve its winning image was to support sports: a perfect pairing for a company that has always believed in the importance of competition and team work.
Foppapedretti's name is closely linked to Italy's all-time most popular female volleyball team, and more! A legend in the field of female volleyball thanks to the company: it was the main sponsor of Volley Bergamo in 1992-1993, and bought the team in 2003.
For more than twenty years, Foppapedretti Volley Bergamo has been winning all over Italy and Europe: 8 Italian championships, 3 European Champions Cups, 4 European Champions League, 5 Italian Cups, 6 Italian Supercups, 1 CEV cup. Betting on Made in Italy in sports as well, Foppapedretti has been the springboard for various promising female volleyball players who have contributed to the success of the National Team.
The icon of Italian female volleyball, Francesca Piccinini, played for Foppapedretti Bergamo for 13 years!
Foppapedretti's name is closely linked to Italy's all-time most popular female volleyball team, and more! A legend in the field of female volleyball thanks to the company: it was the main sponsor of Volley Bergamo in 1992-1993, and bought the team in 2003.
For more than twenty years, Foppapedretti Volley Bergamo has been winning all over Italy and Europe: 8 Italian championships, 3 European Champions Cups, 4 European Champions League, 5 Italian Cups, 6 Italian Supercups, 1 CEV cup. Betting on Made in Italy in sports as well, Foppapedretti has been the springboard for various promising female volleyball players who have contributed to the success of the National Team.
The icon of Italian female volleyball, Francesca Piccinini, played for Foppapedretti Bergamo for 13 years!